Your future in
games research

Game Business

How might we use game data and simulations to help game companies make better business decisions and understand virtual and real economies?

Anders Drachen

Design & Development

Player Research

Prof Anders Drachen

University of York. Data scientist focusing on behavioral modeling in the Creative Industries.

David Zendle

Player Research

Dr David Zendle

University of York. Video game effects researcher interested in the long-term consequences of gaming. Particularly interested in the effects of video game monetisation